From September 21 to 26, 2026, the Make Sense Campaign returns for its 14th edition. This European campaign aims to raise awareness about head and neck cancers, also known as ENT cancers or cancers of the upper aerodigestive tract (UADT).
To mark the occasion, the teams at the Baclesse Center are joining forces for the “ENT Cancers, #OnLesEcharpe” initiative, an awareness campaign that encourages everyone to be on the lookout for certain symptoms and not to wait to seek medical attention.
Head and Neck Cancers: What Are the Warning Signs?
Some symptoms may seem minor. However, when they persist, they should be taken seriously.
The Make Sense campaign is based on a simple message: “1 in 3.”If a person has had any of the following symptoms for more than 3 weeks, it is recommended that they see their doctor:
- a canker sore that won't heal, a sore tongue, or red or white patches in the mouth
- a persistent sore throat
- a persistent hoarseness
- difficulty or pain when swallowing
- a lump in the neck
- a blocked nostril on one side or nosebleeds
These symptoms can have various causes and do not necessarily indicate cancer. It is their persistence that should prompt you to see a doctor to determine the cause.
Why is it important to act quickly?
For head and neck cancers, as with many cancers, early diagnosis allows for appropriate treatment to begin as soon as possible.
The Baclesse Center treats ENT and head and neck cancers and offers a coordinated care pathway that includes medical consultations, surgery, oncology, and nursing care.
In particular, the facility has a team of nurses dedicated to the VADS care pathway, who are available to support patients throughout their care.
Why scarves?
As part of the “ENT Cancers, #OnLesEcharpe” campaign, healthcare professionals are invited to wear a scarf, shawl, or bandana around their neck and share a photo on social media with the hashtag #OnLesEcharpe.
A symbolic gesture to raise awareness of these cancers, draw attention to their signs, and encourage people to seek medical care when symptoms persist.
The healthcare workers at the Baclesse Center rose to the challenge!
The key takeaway
1 symptom + 3 weeks = 1 rule of thumb: see a doctor.
Don't dismiss a symptom that persists. If you have any doubts, talk to your doctor.
